Digital Marketing Course Syllabus : Before we delve into the advanced digital marketing course syllabus, let’s study the importance of digital marketing in today’s world.
With the digital revolution, technology has opened a replacement door for marketers. What we market might not have changed but how we market has indefinitely changed. The evolved study of selling , referred to as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
Advanced Digital Marketing Course Overview
Leading practitioners and experts of the digital industry have helped design IIDE’s advanced digital marketing course. It aims to form you proficient altogether the essentials of digital marketing. we offer the foremost comprehensive and up-to-date digital marketing syllabus to our students. to make sure our students receive all-rounded learning, we've divided our course into two parts.
In the first part, we specialise in equipping our students with the 15 executive skills of a digital marketer. At IIDE, you learn every skill from a practicing professional within the industry. for every course module, you learn from a replacement instructor who focuses on the module being taught. Our students gain hands-on experience by learning from industry-related case studies and creating live projects on real brands.
In the second part, we furnish our students with the managerial skills required by a digital marketer within the industry. With our two-part training, we’ve effectively produced over 60,000+ job-ready professionals.
At the top of the course, our students gain dual industry-recognized certifications. We also provide our students with 100% placement assistance within the top digital corporations within the country.
Digital Marketing Course Syllabus
Without further ado, let’s delve into our digital marketing course modules:
Executive Skills
1. Introduction to Digital Marketing
In this module, we'll introduce you to digital marketing from the very beginning. Keeping in mind the various background of our students, we teach our students from the fundamentals of digital marketing. in school we'll discuss the subsequent topics:
What is digital marketing?
Importance of digital marketing
Difference between traditional and digital marketing
Discuss the recent trends and current scenario of the industry
How digital marketing has been a tool of success for companies?
How to use digital marketing to extend sales
How to conduct a competitive analysis?
Case studies on digital marketing strategies
2. Website Planning and Creation
Businesses create an internet site to get leads, increase their credibility among consumers and to deliver their marketing messages across. Today, regardless of how small-scale a business is, they still have an internet site . due to its growing importance, we teach you to make an internet site from scratch on WordPress.
In this module, we teach you the varied elements of an internet site and each function WordPress can perform. In class, we'll walk you thru all the knowledge you would like to understand to create an internet site from the very beginning. we'll teach you ways to feature content, install and activate plugins, and the way to include design elements to your website.
3. program Optimization (SEO)
Search Engine Optimization or SEO is actually making alterations to your website, so it organically ranks first on an enquiry engine’s results page (SERP). it's arguably the heaviest a part of the course, however, with our teaching methods and support we make it easier for our students.
In this module, you'll study the varied search engines and their algorithms. you'll study the varied factors live to form an internet site rank first on an enquiry engine’s result page. Our instructors will assist you master the various aspects of SEO like on-page and off-page optimization, keywords research, meta tags, meta description, link building and more.
4. Search Engine Marketing
Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on an enquiry engine’s result page (SERP) principally by paid efforts. In our course, we'll teach you ways to hold out SEM activities via Google Ads platform.
Our instructor will take you thru all the features of the Google Ads platform and its algorithm, supported which the advertisements rank on the SERP. Following this, we'll train you to use the Google Keyword Planner. Here you'll study search volume, cost-per-click (CPC), customer lifetime value (CLV) and other such metrics.
As a neighborhood of the course module, you'll learn to write down a compelling ad copy, URL, ad description and call-to-action (CTA).
5. Social Media Marketing
Social Media Marketing (SMM) involves paid advertisements on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. during this module, you'll learn to make effective social media strategies on platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat .
You will learn to focus on the proper audience, build a social media campaign, write ad copies and ad creatives. additionally to the present , you'll also learn the varied metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM) and more.
To enhance our students’ understanding, we also provide them with multiple case studies on successful social media strategies administered by brands and corporations .
6. Content Strategy
Content Marketing is that the comprehensive strategy to draw in or retain a audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance.
Here, you'll learn in-depth about the varied sorts of content and the way to maximize trending topics. Besides this, you'll also study content bucketing and the way to make a social media content calendar for a brand. As a neighborhood of this training, we'll also show you case studies on successful content marketing strategies of brands.
7. Web Analytics
Web Analytics is that the study of analysis an internet site visitor’s behaviour . during this module, we'll teach you to trace and analysis an internet site visitor’s actions via Google Analytics.
Our instructor will take you thru the whole Google Analytics interface and familiarize you with all the analytics terminology like bounce rate, page view, session time, etc. we'll teach you ways to optimally use Google Analytics to decode a website’s audience, behaviour and acquisition reports.
By the top of the module, you'll find out how to trace an internet site visitor down the conversion funnel and what information to extract from it.
8. Digital Media Planning and Buying
Media Planning is determining when, where and the way often to advertise to maximise conversions and ROI. during this module, we teach you what media buying is and its various types. We also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.
We will also delve into platform-based Ad space, and media planning and budgeting. you'll be adept at building an efficient media planning and buying strategy by the top of the course.
9. Web Remarketing
Web Remarketing is that the process of employing a JavaScript tag to serve targeted ads to consumers who have visited your website or taken an action thereon . during this module, we'll teach you about the fundamentals of remarketing and the way to make a remarketing list.
In our web remarketing training, we'll train you to make remarketing lists on Google Ads using the Google Ads tag and on Facebook using their Facebook Pixel code. additionally to the present , we'll also delve into dynamic remarketing and case studies thereon .
10. Email Marketing
In layman’s terms, email marketing is that the process of using electronic message to speak commercial messages to a current or potential consumer. during this module you'll study the kinds of emails and the way to make an appealing email; essentially to drive conversion or an action from a consumer.
Our expert instructors will show you ways to create the proper subscriber list and build a database by segmenting supported demographics, mode of acquisition, target group, etc. we'll also equip you with email marketing tools and software to assist you design attractive emails. additionally to the present , we'll teach you to automate emails and the way to extract information from an email campaign analytics.
11. Design Essentials
To become a successful digital marketer, you would like to know the importance of the role played intentionally . Hence, within the module, we assist you understand the aesthetics of a brand and delve deeper into the varied essentials of design like typography, color, and themes.
With the assistance of case studies, we teach you the varied characteristics of a billboard . By the top of this module, you'll have a basic understanding of design which can further assist you create attractive creatives.
12. Mobile Marketing
As the name suggests, mobile marketing is that the act of promoting your business via mobile. during this module, we teach you ways to market your app, increase app installations, analyze app metrics and app store optimization (ASO). Besides this, we teach you ways to extend an app’s engagement through in-app advertising, in-app messaging and push notification.
Another aspect of our mobile marketing training focuses on conducting mobile web analytics and mobile display advertising.
13. E-Commerce Management
E-Commerce Management is that the act of managing an e-commerce store and it’s activities to make sure a positive customer buying experience. during this module, we'll delve into e-commerce, its types and the way to make an e-commerce website from scratch.
We will then proceed to find out about the essentials of e-commerce business including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to a web marketplace and business processes.
14. Online Reputation Management
Online Reputation Management or ORM is that the act of controlling or influencing the perception of a brand, company or individual over the web . we start by introducing you to ORM and assist you explain its importance by providing you with negative conversations or poor ORM samples of brands.
We further teach you the steps for effective online reputation management and familiarize you with the tools to try to to so. Besides this, we also teach you crisis management to offer you a radical understanding of ORM.
15.Blogging and Affiliate Marketing
We begin by familiarizing you with the terms affiliate marketing, Through this module, you'll find out how to monetize a blog or an internet site through affiliate marketing. We teach you ways to leverage the facility of Google Adsense and YouTube Adsense to get revenue from an internet site or a blog. additionally to the present , you'll also find out how to write down creative content which is SEO friendly.
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